The fabulous Baker Boy!

Matt Baker is the ultimate example of how Strictly Come Dancing can propel you upwards in the BBC if you prove to be a popular choice.  About to dance for his life in the Strictly final, he is also to be confirmed as the new presenter of The One Show, replacing the controversial Jason Manford whose tweets proved to be his swan song - must have been a blessing, he was totally out of place.  But what it also proves is the difference between male and female success on television.  If you're male, you have to be squeaky clean - think Phillip Schofield - in order to have a long career.  Once Matt is off Strictly, he will probably settle in to The One Show and the press interest will subside and his career will do the reverse.  For a bloke, lack of press interest is ok.  However, if you're female, forget it.  To be successful on the small screen you have to get publicity all the time!  It's rare for a female presenter to be  allowed a long career without making sure she's constantly in the papers and magazines.  Look at Cheryl and all the female acts on X Factor.  Jordan only exists because of her coverage, likewise Kerry Katona.  Even a safe player like Holly Willoughby has to make controversial statements about her sex life to keep herself interesting.  Either that or flaunt her curves regularly.  The women have to turn up at every award ceremony the men....well, whenever they fancy.  Never mind ageism on the telly, with or without wrinkles, it is definitely different for girls.