Tuesday, May 4

Kerry watch

So as predicted Kerry is back out there big time.  Willing to flog anything for coverage and a nice fat pay cheque (although be aware, the pay cheques are getting as thin as the celebs, no one can flash the cash the way they used to).  Now I know that followers of this blog are far too savvy to fall for media manipulation but watch what's happening in OK! magazine.  "Kerry - I'm in love"which turns out to be a puff piece for Peter Andre with whom she now shares an agent (see earlier blog Kerry & Peter). I don't know but isn't the average OK! reader getting wise to this nonsense where coverlines bear no resemblance to content?  And "WORLD EXCLUSIVE!!!!" refers purely to the WORLD of OK!?  It's what all headlines do to a degree to draw in the reader, but when that headline becomes an out and out PR piece let alone a lie, surely it's time readers voted with their purses.   When I was first working in publicity, no one would take a PR puff; you had to work really hard to sell in a story and it had to be a decent one that didn't immediately fall down under scrutiny.  Now, with our 24/7 celebrity obsession and so many media channels desperate to fill space, any story will do.  Surely it's time to put an end to this lazy journalism, especially when it's at our expense?

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